Creative Director & Principal Product Designer
Focused on identity, social systems, and narrative UX. I build platforms where people can see themselves, earn trust, and connect–across web, apps, live events, and creator ecosystems. From Amazon Fashion and Ticketmaster to emerging IP and tools, I’ve led zero-to-one products, scalable design systems, and cross-device experiences used by millions. Currently focused on modular identity systems, AI-enhanced UX, and immersive tools that support safer, more expressive communities.
Experience
AGNC Studio
Launched AGNC as a studio focused on interactive brand systems, social identity, and narrative IP. Designed and shipped SuperCrew Studio, a white-label “mission control” layer for AI dev shops and automation studios that turns invisible agent workflows into a client-safe, branded product surface. Defined the Mission / Crew / Artifact model, human-in-the-loop review flow, and live operations board so agencies can show work in progress, approvals, and delivered artifacts instead of dumping everything into chat threads. Designed and shipped Angel Compass, a solo-built social identity and discovery app—from data model and flows through React Native/Expo implementation, GitHub workflow, and iOS release pipeline. Built reusable identity stacks for clients and internal products. Directed creative for Type Zero. Developing AGNC’s Brand Dimensions model.
FEVO
Led FEVO’s DTC product track before moving into a strategic role shaping brand identity, design systems, and enterprise UX. Rebuilt FEVO’s brand system—modular visual language, core color logic, and motion patterns—so it could scale from white-label micro-sites to flagship products. Defined fan and buyer identity models across B2B and consumer surfaces (profiles, saved preferences, purchase cues). Developed a token-based design system adopted across marketing, enterprise, and consumer platforms. Drove UX improvements for checkout, payment, and accessibility hierarchy, and acted as de facto head of Design Systems & Brand. Initiated the FEVO Brand Master Hub.
Amazon Fashion
Designed and launched AR-based VTO (Virtual Try-On) for shoes and eyewear. Implemented reusable AR pattern library and visuals across Amazon's platforms to elevate visual standards and consistency. Prioritized opt-in engagement and minimized friction. Unified Snap campaigns with AR patterns, increasing Gen-Z exposure by 5%. Contributed to over $100M in revenue uplift via immersive UX and digital product improvements.
Inlet TV
Designed web, mobile, and stream manager tools. Led brand design, decks, and UX for both product and marketing. Currently building Type Zero, a long-term solar-punk franchise powered by AI-enhanced design systems, fandom identity, and modular storytelling tools. Also developing fan identity concepts and interaction layers for live entertainment.
Ultimate Rap League
Designed fan voting, livestream experience. Reached 100K+ installs with app UX that sparked 50M+ reactions.
Vejo
Led pitch and brand design that helped raise $500M+ in capital. Built creative team structure and design process from scratch.
Ticketmaster
Designed B2B platforms including seat maps and account tools used by 300+ major clients. Spearheaded style guide rehaul and motion strategy for design org.