Product Systems Designer & Creative Technologist
I design product systems for consequential choices. My work turns ambiguous human, cultural, and organizational signals into AI-native products, decision tools, and cross-device experiences that help people see clearly enough to choose well.
For 20+ years, I have led zero-to-one platforms, design languages, interaction systems, and creative technology across Amazon, commerce, entertainment, and independent ventures. I work hands-on where needed, set product and visual direction, prototype emerging ideas into tangible systems, and help cross-functional teams move from ambiguity to an experience they can ship, govern, and extend.
Experience
Amazon
Design discovery and event experiences, translating customer, campaign, and business needs into reusable product patterns. Develop high-fidelity commerce interfaces with clear component behavior, interaction intent, and implementation constraints.
Butterfly6
Led product and brand direction for an AI-native event-commerce platform, defining operator workflows, interface systems, and product language. Translated emerging automation and transaction concepts into understandable states, controls, and decision points; partnered with leadership on product strategy and presentation.
FEVO
Rebuilt a design system for ticketing and commerce, establishing tokenized, modular patterns across enterprise and consumer experiences. Worked with product, engineering, and research to translate ambiguous opportunities into reusable workflows and consistent interaction decisions. Led workshops and mentored designers to strengthen design-system fluency, accessibility awareness, and cross-functional alignment.
Amazon Fashion AR
Served as lead designer for a reusable Virtual Try-On interaction system, championing cross-organization buy-in across product categories. Led design-system syncs that translated teams’ existing customer experiences and leadership requirements into shared components and configurable properties while preserving category-level design autonomy. Partnered directly with UX Research to develop tests and prototypes; authored bottom-sheet state models and floating-action-bar concepts balancing camera immersion, control discoverability, and shopping actions. Designed shipped AR/VTO iconography, entry controls, and an in-camera Add to Cart flow; designed and launched 0-to-1 Virtual Try-On experiences for shoes and eyewear. Also unified Snap campaign work with AR patterns and contributed to broader immersive UX and digital-product improvements—initiatives where Amazon product management reported a 5% increase in Gen Z exposure (AR/Snap campaigns) and over $100M in associated revenue uplift as broader program-level business results rather than isolated VTO component metrics.
AGNC Studio
Founded an independent studio working across interactive brand systems, identity infrastructure, consumer products, media formats, and narrative IP. Built Angel Compass from product model and flows through native implementation and iOS release. Angel Compass is the live city-intelligence layer: it interprets local signals, events, places, timing, and social context to help people decide where to go and what fits the moment.
Extended that product into Social Weather Report, a recurring director-in-the-loop AI broadcast property that turns Angel Compass intelligence into character-led city reports. Designed the show format, persistent hosts, virtual studio, voice and performance workflow, app-media tooling, and creative QA system, including configurable UI-free map captures that allow live product intelligence to become editorial evidence inside each episode.
Built SuperCrew Studio, a branded operations layer that makes AI agent workflows legible through Mission, Crew, and Artifact models, human review, and live delivery states. Direct creative for Type Zero and develop AGNC's Brand Dimensions model.
Inlet TV
Designed web, mobile, and stream-management tools for a live-entertainment platform. Led product design, brand direction, presentation systems, and marketing UX across the ecosystem.
Ultimate Rap League
Designed fan-voting and livestream experiences that reached 100K+ installs and generated 50M+ reactions.
Vejo
Led pitch and brand design for a company that raised more than $500M in capital. Built the creative team structure and design process from the ground up.
Ticketmaster
Designed B2B platforms, seat-map experiences, and account tools used by more than 300 major clients. Led a style-guide overhaul and motion-strategy work for the design organization.
Earlier Foundation
Anthony's independent practice began in 2000 through self-directed web productions and community networks in the anime space. By 2004, he was operating at a professional level; his formal salaried design career began in 2007 as a Senior Web Designer at Original Marketing Group. That early foundation informs the creative direction, technical adaptability, community insight, and independent execution evident across the work above.