Product Systems Designer & Creative Technologist
I design product systems for consequential choices. My work turns ambiguous human, cultural, and organizational signals into AI-native products, decision tools, and cross-device experiences that help people see clearly enough to choose well.
For 20+ years, I have led zero-to-one platforms, design languages, interaction systems, and creative technology across Amazon, commerce, entertainment, and independent ventures. I work hands-on where needed, set product and visual direction, prototype emerging ideas into tangible systems, and help cross-functional teams move from ambiguity to an experience they can ship, govern, and extend.
Experience
Amazon
Embedded consultant designing high-visibility homepage event surfaces and discovery systems across Amazon Browse, Registries, Gifting, U.S. Prime, and seasonal programs. Contribute to Dossier component work and built the Library Audit Tool, a seven-phase internal system that turns manual component review into scored design-quality signals, drift detection, and leadership-ready reports.
AGNC Studio
Founded an independent studio working across interactive brand systems, identity infrastructure, consumer products, media formats, and narrative IP. Built Angel Compass from product model and flows through native implementation and iOS release. Angel Compass is the live city-intelligence layer: it interprets local signals, events, places, timing, and social context to help people decide where to go and what fits the moment.
Extended that product into Social Weather Report, a recurring director-in-the-loop AI broadcast property that turns Angel Compass intelligence into character-led city reports. Designed the show format, persistent hosts, virtual studio, voice and performance workflow, app-media tooling, and creative QA system, including configurable UI-free map captures that allow live product intelligence to become editorial evidence inside each episode.
Built SuperCrew Studio, a branded operations layer that makes AI agent workflows legible through Mission, Crew, and Artifact models, human review, and live delivery states. Direct creative for Type Zero and develop AGNC's Brand Dimensions model.
FEVO
Led the DTC product track before moving into a strategic role spanning brand identity, design systems, and enterprise UX. Rebuilt FEVO's modular visual language, color logic, and motion behavior across white-label microsites and flagship products. Developed a token-based system adopted across marketing, enterprise, and consumer surfaces; improved checkout, payment, and accessibility hierarchy; and mentored designers and cross-functional partners through UI critique and system workshops.
AI-Native Event Commerce Platform, NDA
Sole design owner across product, brand, UX/UI, and embedded commerce for an AI-native event marketing platform. Defined the foundational product language across typography, material systems, motion behavior, color architecture, and scalable UI patterns. Led desktop, mobile, and embedded ticket-commerce flows spanning inventory, checkout, parking, merchandise, and multi-event campaigns. Built high-fidelity prototypes to align leadership, engineering, and enterprise stakeholders.
Amazon Fashion
Designed and launched AR-based Virtual Try-On experiences for shoes and eyewear. Created reusable AR interaction and visual patterns across Amazon surfaces, prioritized opt-in engagement and low-friction behavior, and unified Snap campaign work with AR patterns that increased Gen Z exposure by 5%. Contributed to immersive UX and digital product improvements associated with more than $100M in revenue uplift.
Inlet TV
Designed web, mobile, and stream-management tools for a live-entertainment platform. Led product design, brand direction, presentation systems, and marketing UX across the ecosystem.
Ultimate Rap League
Designed fan-voting and livestream experiences that reached 100K+ installs and generated 50M+ reactions.
Vejo
Led pitch and brand design for a company that raised more than $500M in capital. Built the creative team structure and design process from the ground up.
Ticketmaster
Designed B2B platforms, seat-map experiences, and account tools used by more than 300 major clients. Led a style-guide overhaul and motion-strategy work for the design organization.
Earlier Foundation
Anthony's independent practice began in 2000 through self-directed web productions and community networks in the anime space. By 2004, he was operating at a professional level; his formal salaried design career began in 2007 as a Senior Web Designer at Original Marketing Group. That early foundation informs the creative direction, technical adaptability, community insight, and independent execution evident across the work above.