Continuity Across All AR Experiences
As lead designer for Amazon Fashion's Virtual Try-On interaction system, I led design across organizational lines to unify AR shopping patterns, translating cross-category requirements into shared configurable components while preserving team autonomy.
Focus
- Establish shared interaction patterns across categories
- Prioritize camera immersion and control discoverability
- Bridge evaluation and in-camera purchase flows
Disjointed AR Experiences
When shopping on Amazon today, customers experience different Virtual Try-On experiences in various categories like Shoes, Eyewear, Beauty, and Furniture.
- Discoverability issues on the Search Results Page
- Inconsistent learning curves across categories
- No standard way to Add to Cart from within the experience
This inconsistency creates extra complexity and friction, making it harder for customers to fluidly adopt AR.
A Unified Ecosystem
By defining a single, integrated AR and Virtual Try-On paradigm, we aimed to:
- Create familiar interaction patterns across all categories
- Remove friction from entering and using the experiences
- Align with Amazon's core design standards, extending them where needed
Our goal was to make VTO feel less like a novelty and more like a native, reliable shopping utility.
Leading Cross-Category Design Alignment
1 · Aligning design standards
I led design for Amazon Fashion's Virtual Try-On interaction system. The hardest challenge was bringing different product teams into a shared experience without flattening the unique needs of their customers.
I held recurring design-system syncs where teams brought their existing customer experiences and requirements from leadership. I translated those inputs into shared components and configurable properties—giving each team freedom to design for its category while integrating a coherent system foundation.
All designs were rooted in Amazon's core design standards, coordinating with design leadership to extend patterns where immersive camera experiences required.
2 · Rethinking Immersion & Research
I partnered directly with UX Research to develop tests and prototypes, exploring bottom-sheet state architecture and floating-action-bar concepts that balanced camera immersion with shopping utility.
The research guided how we prioritized the camera viewfinder while integrating primary shopping functions—like adding an item directly to the cart—without taking the user out of the experience.
Universal Ingress & Iconography
We needed a scalable, unifying entry point into AR. I architected the unified AR/VTO iconography and entry controls, standardizing how customers access VTO safely across verticals.
- Tested and designed the unified AR/VTO iconography and entry controls that shipped.
- Successfully integrated the AR icon into the core company design system library.
- Defined standard ingress patterns across product categories (Shoes, Eyewear, Furniture, Beauty), establishing a consistent call to action.
Rewarding the Conversion Moment
While the core in-camera Add to Cart flow shipped, these expressive After Effects motion treatments were concept explorations evaluated during design iteration. They explored fluid, tactile reward feedback when completing a purchase within the camera viewfinder.
Creating a foundation for scale
My work on unification helped transition disconnected experiments into a cohesive platform:
- Consolidated entry patterns across product categories, establishing a tested foundation for customer discoverability.
- Partnered directly with UX Research and cross-functional teams to develop and evaluate prototypes through usability testing.
- Established scalable interaction guidelines and configurable component properties, supporting category-level design autonomy on a shared foundation.
This alignment ensures that teams continue shipping experimental, highly-inspirational VTO experiences while relying on a stable, unified foundation.