Anthony Gracey-Wright
Product designer, brand strategist, and narrative systems storyteller.
I design from the artifact outward - treating interfaces, brands, and worlds like they share the same spine. My lane sits where design, storytelling, and technology overlap.
Arc/02 is me rebuilding anthonygracey.com from that core idea.
Narrative Physics
Most of my work starts with a question: "If this world, product, or brand had its own physics, how would it behave?" From there I shape the objects, rules, and systems that keep everything feeling consistent - from the UI to the lore to the way people talk about it.
Spotting the real story underneath the surface, then shaping how it unfolds across screens, beats, and moments.
Giving the story a visual home people want to stay in - from product interfaces to icons, lore, and brand systems.
Building patterns, flows, and rules that can carry the weight of the idea over time.
Current Arenas
Right now my work lives across a few connected arenas. Each one is a different way of testing the same instincts: design as story, story as system.
A small, high-touch practice for premium branding, web, and product aesthetics, with a heavy lean into narrative UX and system thinking.
My personal sandbox for narrative physics: essays, diagrams, live experiments, and the slow build of a long-form creative career in public.
A social pattern engine for finding the right rooms in a city, built from narrative intelligence and live-data stories instead of generic feeds.
A solarpunk action-adventure anime universe built with the same rigor as a product system and the heart of a long-running saga.
Client and project work routes through AGNC Studio. If you're not sure where something lands, start there and we'll sort it out.
Working Together
I'm most useful when the problem has story, stakes, and real complexity - whether that's a SaaS platform, a brand that needs a spine, or a world you're trying to bring to life on screen.
For client and project work, head to AGNC Studio. If you want to talk beyond a specific project - collaborations, speaking, or comparing notes on narrative UX - you can reach out via the contact page.
These two recovered case studies are the clearest examples of how I think through interaction, identity, and momentum in media products.
SuperCrew Studio
The Missing Frontend for AI Services
A white-label 'mission control' layer for AI dev shops and automation studios that turns invisible agent workflows into a client-safe, branded product surface.
View case study
Amazon VTO
Continuity Across All AR Experiences
Unifying the Virtual Try-On experience across Amazon's categories to create a fluid, consistent, and immersive shopping journey.
View case study
URL TV
The most respected interactive rap battle experience.
Interactive product design, branding, motion, and gamified fan engagement for live rap battles.
View case study
Inlet TV
A place for people to come together to watch, chat, and interact with their favorite user-created TV streams.
Brand leadership, UX direction, and multi-device product design for a social internet TV platform.
View case study
About Ant
I'm a product designer, brand strategist, and systems storyteller based in Atlanta.
Most of my work lives where interfaces, brands, and worlds overlap - treating each project like it has its own physics and building the rules around it.
Stay in the loop
For now, the best way to follow along is through Instagram and LinkedIn. If you're building something with real weight behind it and think I'm the right orbit, reach out.