I BUILD SYSTEMS
FOR THINGS THAT
DON'T HAVE A
STRUCTURE YET.
- / PRODUCTS
- / BRANDS
- / LIVES
The methodology is narrative physics.
One capability across multiple domains.
Find yours below.
Staff Product Systems
I design at scale inside complex organizations. I focus on product logic, interface architecture, and component systems built for environments where the margin for ambiguity is zero. This is not a portfolio of pretty screens. It is a ledger of decisions made under constraint, at scale, with measurable outcomes.
AGNC Studio
Strategic brand engineering and interface design for founders who need their positioning to function as infrastructure, not decoration. AGNC operates at the intersection of design execution and commercial architecture — from brand identity to AI-orchestrated product systems. The work is for builders who are done with surface-level creative and need something that holds under pressure.
Designing Clarity from Heartbreak
A memoir and methodology for people rebuilding from the inside out. Not a self-help book. Not a breakup manual. A narrative operating system — written from the wreckage of losing everything that was never actually mine to keep, and building something coherent from what remained. The book gives you the map. The app runs it in real time.
Lab Spotlight
A recent experiment from Arc/02, framed for the main site instead of dropped in as a separate world.
URLTV: Narrative Physics
A WebGL prototype turning live crowd energy into DOM physics.
Moving beyond static video players, this framework reads live audio telemetry from a URLTV battle to drive real-time WebGL physics.
When the room's energy peaks, the UI reacts—erupting in Cartesian plasma fire and physically shattering the video frame into falling glass shards using pure vanilla JavaScript.*
Selected Work
I'm most useful when the problem has scale, stakes, and real complexity — whether that's a SaaS platform, a brand that needs a spine, or a world you're trying to bring to life on screen.
SuperCrew Studio
The Missing Frontend for AI Services
A white-label 'mission control' layer for AI dev shops and automation studios that turns invisible agent workflows into a client-safe, branded product surface.
View case study
Amazon VTO
Continuity Across All AR Experiences
Unifying the Virtual Try-On experience across Amazon's categories to create a fluid, consistent, and immersive shopping journey.
View case study
URL TV
The most respected interactive rap battle experience.
Interactive product design, branding, motion, and gamified fan engagement for live rap battles.
View case study
Inlet TV
A place for people to come together to watch, chat, and interact with their favorite user-created TV streams.
Brand leadership, UX direction, and multi-device product design for a social internet TV platform.
View case studyAngel Compass
A social navigation engine designed to help people understand where to go, when to go, and why a place fits the kind of night they are trying to have.
Angel Compass translates venues, timing, atmosphere, and social weather into usable guidance — turning restaurants, bars, lounges, events, and neighborhood patterns into a living map of real-world possibility.
The system reads more than location. It accounts for Angel Windows, crowd behavior, climate, field logs, mission fit, and temporary moments that can change what a venue becomes from one hour to the next.
Built first in Atlanta, Angel Compass is a practical response to a simple human problem: people do not just need more places. They need better ways to choose the rooms that match their energy, intention, and moment.
Angel Compass is not a review app. It is the decision layer for navigating the social city.
Shonen.js
A CSS+JS animation and rendering framework designed to introduce cinematic physics and spatial depth into standard DOM environments. Shonen.js productizes visual impact — transforming flat, event-driven interfaces into highly reactive, physical environments. The architecture enables developers to deploy complex fluid dynamics, impact states, and particle systems seamlessly without relying on shallow, basic CSS transitions. It is not a standard UI animation library. It is a narrative physics engine for the web.
PULS
A live interaction and engagement engine designed to transform real-time moments into responsive digital infrastructure.
PULS interprets presence, momentum, participation, and audience behavior as usable system inputs — enabling overlays, interactive events, adaptive fan experiences, and contextual engagement layers that evolve alongside live content.
Originally conceived for entertainment and social environments, the framework explores how sports, media, nightlife, and digital communities can move beyond passive viewing into synchronized participation.
PULS is not a social network. It is the interaction layer forming beneath the next generation of live experiences.
Type Zero
A solarpunk anime universe set in the aftermath of a planetary survival event — where advanced infrastructure, spectral technology, and engineered social systems quietly shape everyday life. Built across animation, interactive systems, and evolving fan participation, Type Zero is designed as a living storyverse: one that extends beyond the screen into community, identity, and real-world interaction.
Anthony Gracey-Wright
Anthony Gracey-Wright is a product designer, brand strategist, and pioneer of narrative physics based in Atlanta. Most of his work starts with the same question: if this works, what does it prove? The answer is usually a product, a brand, a book, or a world — sometimes all four.
Stay in the loop
The best way to follow along is through Instagram and LinkedIn. If you're building something with real weight to it and want to talk, the contact page is the right move.