Narrative Intelligence
Spotting the real story underneath the surface — then shaping how it unfolds across screens, beats, and moments.
Arc/02 · Field Log
Anthony Gracey-Wright
Product designer, brand strategist, and narrative systems storyteller.
I design from the artifact outward — treating interfaces, brands, and worlds like they share the same spine. My lane sits where design, storytelling, and technology overlap.
Arc/02 is me rebuilding in public from that core idea.
Narrative Physics
Most of my work starts with a question: “If this world, product, or brand had its own physics, how would it behave?” From there I shape the objects, rules, and systems that keep everything feeling consistent — from the UI to the lore to the way people talk about it.
Aesthetic World-building
Giving the story a visual home people want to stay in — from product interfaces to icons, lore, and brand systems.
System Design
Building patterns, flows, and rules that can carry the weight of the idea over time.
Current Arenas
Right now my work lives across a few connected arenas. Each one is a different way of testing the same instincts: design as story, story as system.
AGNC Studio
Studio
A small, high-touch practice for premium branding, web, and product aesthetics — with a heavy lean into
narrative UX and system thinking.
Client & project work → AGNC
AGW / Arc/02
Lab
My personal sandbox for narrative physics: essays, diagrams, live experiments, and the slow build of a long-form
creative career in public.
Follow updates & links
Angel Compass
Product
A social pattern engine for finding the right rooms in a city — built from narrative intelligence and live-data stories
instead of generic “what’s happening” feeds.
Explore Angel Compass
AI Brand Framework (AIBF)
Course
A course for creators who want to think in systems — using AI as a collaborator to build brands with real structure,
not just pretty decks.
Waitlist opening in Arc/02
PULS
Engine
A fan engagement layer for live media — treating moments like living objects you can tap, track, and return to.
Coming soon
Type Zero
Universe
A solarpunk action-adventure anime universe — built with the same rigor as a product system and the heart of a long-running saga.
Pitch materials in progress
Client and project work routes through AGNC Studio. If you’re not sure where something lands, start there and we’ll sort it out.
Working Together
I’m most useful when the problem has story, stakes, and real complexity — whether that’s a SaaS platform, a brand that needs a spine, or a world you’re trying to bring to life on screen.
For client and project work, head to AGNC Studio.
If you want to talk beyond a specific project — collaborations, speaking, or just comparing notes on narrative UX — you can reach me directly at agw@anthonygracey.com.
About Ant
I’m a product designer, brand strategist, and systems storyteller based in Atlanta.
Most of my work lives where interfaces, brands, and worlds overlap — treating each project like it has its own physics and building the rules around it.
Stay in the loop
For now, the best way to follow along is through my Instagram and LinkedIn. If you’re building something with real weight behind it and think I’m the right orbit, reach out.